Category Archive for "Digital Marketing"

Can direct mail improve your customer engagement?

Jan 12 2017

Direct Mail Competition is high and customer awareness was never reached this level before, so it is important to keep your existing…

How to boost your revenue opportunities?

Jan 09 2017

Boost Your Revenue There are countless revenue opportunities for printers that originate from non-print services. Are some commercial printers missing on revenue…

Printing trend in 2016

Dec 16 2016

Taking a look back at the last 12 months in print, Rob Fletcher speaks to some of the largest manufacturers and suppliers…

What is Variable Data Printing or VDP?

Dec 16 2016

Variable-data printing Variable Data Printing or VDP is a form of digital printing, including on-demand printing, in which elements such as text,…

Answer When It Comes to Lead Generation?

Dec 13 2016

Lead Generation Techniques There are several marketers whose campaigns are centered on the offer of a free book. But in an age…

B-to-B Insights: The Trouble With Digital Marketing

Sep 05 2016

Without a doubt, digital marketing is where it’s at in B-to-B. Many companies post their product literature and whitepapers online, and print…

Marketing to New Generation

Jun 06 2016

Once again, Millennials — the generation born between the early 1980s and 2000 — give us reason to sit up and pay…

Direct Mail Is for Digital Marketers?

Apr 16 2016

Digital marketing is more personalized, customer-specific, interactive in real-time and systematic than ever before. At the same time, you see no sign…

Where’s the money going? Exclusive ad spend trends report

Mar 05 2016

2015 Australian advertising trends in review Planning and buying advertising is no easy feat these days, thanks to our rapidly changing media…