Category Archive for "Technology"

Can direct mail improve your customer engagement?

Jan 12 2017

Direct Mail Competition is high and customer awareness was never reached this level before, so it is important to keep your existing…

Color is printers best friend

Jan 11 2017

Know Your Colors Color can be simple and complex. When you are printing with black ink, nothing is simple than it on…

Are we heading towards paperless world?

Dec 20 2016

Today, the printing market consists of such a variety of models and printer cartridges that we can find exactly what we need…

What is Variable Data Printing or VDP?

Dec 16 2016

Variable-data printing Variable Data Printing or VDP is a form of digital printing, including on-demand printing, in which elements such as text,…

Equipment Optimization to Drive Profitability

Dec 14 2016

The following post was submitted by 2016 Continuous Improvment Conference sponsor, Heidelberg. Striving for the most efficient workflow to drive productivity and…

Understanding Overall Equipment Effectiveness

Dec 14 2016

The following blog post was submitted by 2016 Continuous Improvement Conference sponosor, Heidelberg. What is OEE? When optimizing your production, Overall Equipment…

Every ¢1 spent on print ads returns up to ¢39 for retail

Jul 22 2016

A quarter of all sales delivered by media are driven by print advertising, according to new research. Two major studies by Independent…

Direct Mail Is for Digital Marketers?

Apr 16 2016

Digital marketing is more personalized, customer-specific, interactive in real-time and systematic than ever before. At the same time, you see no sign…

Where’s the money going? Exclusive ad spend trends report

Mar 05 2016

2015 Australian advertising trends in review Planning and buying advertising is no easy feat these days, thanks to our rapidly changing media…

Sustainability and the printing industry

Feb 12 2016

Economic concerns, technological threat and uncertain futures have contributed to a crisis of confidence in print. Throw in rapidly changing market expectations…