Lead Generation Techniques There are several marketers whose campaigns are centered on the offer of a free book. But in an age where it seems everyone is publishing a book, is a free book still an effective offer? In my opinion and experience, yes. Let me share with...
Without a doubt, digital marketing is where it’s at in B-to-B. Many companies post their product literature and whitepapers online, and print ads in paper trade journals are way down, as many of these magazines are either shrinking or closing their doors. There is no...
The Weekend Australian Magazine kicks off its fresh revamp this weekend, with readers being treated to more lifestyle content and a bigger spread of columnists. But never fear, the mag won’t be straying from its usual in-depth features and profiles, instead adding a...
A quarter of all sales delivered by media are driven by print advertising, according to new research. Two major studies by Independent News and Media also found that every ¢1 spent on print advertising returns up to ¢39 for the retail sector. The studies, conducted...
Once again, Millennials — the generation born between the early 1980s and 2000 — give us reason to sit up and pay attention. According to Accenture, in less than five years, Millennial annual spending will surge to an estimated $1.4 trillion. Although Millennials make...
