History of Print Advertising – from the invention of writing to the 21st century
Print advertising has a long history that goes hand in hand with the social and economic developments of the ancient world up to the modern times. Its main function has always been to advertise something, whether that be a product, a business, or even a missing slave. As print advertising evolved, it became less text […]
10 Corporate Christmas Gift Ideas for Clients
The holidays are a great time to show your appreciation to your clients who have supported your business throughout the year. Customised corporate gifts are a common and easily personalised way to show thanks. The main challenge comes in trying to make your gift unique and appropriate to your client and not something that will […]
Advantages of Print Advertising versus Digital Advertising
In the last decade we have seen a huge amount of growth in the digital advertising space. Due to this, people often consider print a ‘dead’ form of advertising, but that couldn’t be further from the truth. While digital has taken over a number of spaces where print advertising once reigned supreme, print advertising has […]
Why Print Design is Important in an Online World
The advent of the internet and social media has forever changed the design and marketing landscape. Traditional media, including the likes of television, radio and print advertising, had to adapt to this new digital age where consumers were no longer confined to them. It is tempting to assume that these old forms of traditional media […]
Print Products you need for your Brand Launch
A good brand launch can be the make-or-break moment for many businesses. It doesn’t matter how good a product or service is if no one knows about it. This is why its important to make sure you are taking advantage of all the marketing materials at your disposal. Print marketing is an important cog in […]
How to make your artwork print ready
To make your order faster and easier its great to have your artwork files match the print specifications of your printer. Print ready artwork files are usually pdfs that have been exported from design software like the adobe suite or documents that are saved as pdfs with other text-based software (like Microsoft Word). This guide […]
How to create interactive print marketing with QR codes
Thanks in no small part to their frequent usage during the global pandemic, QR codes are now more widely used than ever before and have become a powerful tool for creating interactive print marketing. QR codes can be easily scanned my any modern smart phone, making your website or sales pitch just a click away […]
What is the difference between offset and digital printing?
Digital and offset printing are the two main printing methods used to created printed materials. While they essentially achieve the same end result, the methods that they both use to create said product is vastly different. Offset printing has a long history spanning over 100 years. Printed materials are created using metal plates which have […]
A Printers look at Pantone Color Of The Year 2022: PANTONE 17-3938 Very Peri
Hailed as a ‘Fusing together the constancy and continuity of blue with the energy and excitement of red’ PANTONE 17-3938 Very Peri was announced in late 2021 as 2022 Pantone’s colour of the year(1). Very Peri is also the first custom colour in Pantone’s colour of the year cycle after another first in 2021 with […]
Choosing the right paper stock
Choosing the right paper stock is like an artist choosing the type of surface to paint their masterpiece. The paper stock should either enhance the visual designs printed on it, or serve in a more functional capacity so that the content is easy to read and write upon. In this way, the purpose of your […]