In the last decade we have seen a huge amount of growth in the digital advertising space. Due to this, people often consider print a ‘dead’ form of advertising, but that couldn’t be farther from the truth. While digital has taken over a number of spaces where print...
Direct Mail Competition is high and customer awareness was never reached this level before, so it is important to keep your existing customers active and convert potential clients in to permanent customers. May be your online presence is well organized and it will be...
Boost Your Revenue There are countless revenue opportunities for printers that originate from non-print services. Are some commercial printers missing on revenue opportunities in the marketing supply chain? The answer is “Yes”! The bigger question is, are...
Taking a look back at the last 12 months in print, Rob Fletcher speaks to some of the largest manufacturers and suppliers in the industry to pick out the key trends from the past year and how such movement has impacted the global market. Demand for digital has also...
Variable-data printing Variable Data Printing or VDP is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing...
Lead Generation Techniques There are several marketers whose campaigns are centered on the offer of a free book. But in an age where it seems everyone is publishing a book, is a free book still an effective offer? In my opinion and experience, yes. Let me share with...
