A quarter of all sales delivered by media are driven by print advertising, according to new research. Two major studies by Independent News and Media also found that every ¢1 spent on print advertising returns up to ¢39 for the retail sector. The studies, conducted...
Once again, Millennials — the generation born between the early 1980s and 2000 — give us reason to sit up and pay attention. According to Accenture, in less than five years, Millennial annual spending will surge to an estimated $1.4 trillion. Although Millennials make...
