Marketing design represents the face of your brand. It is all about communicating and promoting a brand’s products or services in a visually appealing way. Through marketing, you create interest in your brand, and design helps you visually communicate your brand. It’s the bridge that connects your brand to your customers.
Marketers are creating more content than ever before and consumers are producing content at an increasingly rapid pace as well. With all these countless distractions, how do you convert people into customers in an age of short attention spans. After all, in a matter of seconds, you can leave a lasting impression on a potential customer. Ideally, you want to make a good impression so that people stick around and learn more about your business.
Good marketing design brings form and function together. It motivates a person to take action by creating desire for your product or service. It should also reduce anxiety towards conversion by addressing any fears and concerns a user might have around your product or service. Lastly, marketing design should provide an easy path to conversion by making it clear what the conversion action is and removing any obstacles or distractions that may prevent the user from taking the action. In this way, marketing design includes brand design, brand identity, and even web design.
Corporate stationary design
Business collateral design includes anything physical medium that a business can market themselves with. This could include pens, notepads, shirts, pins, mugs, and so on. Its important that all these collateral designs are consistent with the brand identity so that they can effectively reinforce your branding to your customers. Here at Q Print we can create designs for any corporate stationary or business collateral that you can think of. Contact us today to get started on your new collateral marketing materials.
Print marketing
Print marketing is still going strong even with the rise of the internet and social media. It provides a physical link to your business that your customers can interact with. Print marketing includes posters, flyers, brochures, signs, business cards, and so on. Visit out printing services page to get a full list of print marketing services we provide.