A good brand launch can be the make-or-break moment for many businesses. It doesn’t matter how good a product or service is if no one knows about it. This is why its important to make sure you are taking advantage of all the marketing materials at your disposal. Print marketing is an important cog in spreading brand awareness as it gives your potential customers a tangible link to your business. Below is a list of printing must haves for any successful brand launch.
A business card is a mini billboard in your pocket. It holds all he most critical information about your company and your product or service which can be easily given out to people. Business cards can include promo codes, QR codes, or other fun sensory features to help you make a good first impression. The key with business cards is to make them an extension of your brand identity with fun colours, exciting typography, and a heap of personality.
Flyers and Brochures
Flyers and brochures are a great way to get more information out to your potential customers. They can come in any shape you can imagine which makes them a great marketing tool.
For example, Flyers can be shaped like a leaf if your product is promoting its natural ingredients or a doughnut to entice people to eat at your café. Due to their limited size flyers work best as single-issue promotion tools like promoting a sale or a launch event.
Brochures multi page format allows them to hold much more information than flyers. They can be more specific in the details about the benefits of your products or services with more elaborate visuals. Brochures are great at trade conferences where you can talk one-on-one with people about your sales pitch.
Stationary and Promotional items
Everyone loves a good freebee which makes them a great vehicle for promoting your brand. This can include everything from calendars, magnets, pens, pencils, crayons, USBs, stickers, mugs, shirts, hats, note pads and so on. The only limit here is your imagination. Try and make the stationary or promotional item useful and a clear extension of your brand identity. The goal is to reinforce your branding in the recipient’s mind every time they use them.
Signage and posters
Signage and billboard can help to increase your reach and build brand awareness. They are great for location-based businesses (like cafes or retail stores) because they advertise to people in your immediate area. They can also work great at promoting online products or services since you don’t have to compete with the online algorithms for a spot in front of your potential customer/client’s eyes.
Signage is also not limited to promotional posters, it can extend to entrance signs, car park signs, directional arrows and so on. Slap your brand on even the most basic of signage and you can help to increase your brand awareness.
Integrate with Social
If there is only one point you take away from this article, I hope it is this; social media marketing and print marketing are most effective when they work with each other. Social media marketing is great for increasing brand awareness. Print marketing takes that brand awareness and helps to transform these people into paying clients/customers for your business. You truly get the best of both worlds when you integrate the two into your brand or product launch.
For more information on the advantages and disadvantages of digital marketing versus print marketing, read our article.
Print Materials for Brand launch
The most important thing when launching your brand is to try and be consistent with your branding messages across all your marketing efforts. All your business cards, posters, flyers, etc need to have a consistent visual theme so that the viewer can quickly recognise them as a family of marketing materials. Try to think about what marketing materials spoke most to you and use that as inspiration going forward on your own marketing journey.